Lyndon State College
1001 College Road
Lyndonville, Vt., 05851
Photo Opportunity Sheet
FOR IMMEDIATE RELEASE
May 10, 2010
FOR MORE INFORMATION, CONTACT:
Aimee Lawton
Public Relations Representative
(802) 782-3944
aimee.lawton@lyndonstate.edu
Marketing Courses Offered at Lyndon State College
What: The fall 2010 semester at Lyndon State College will offer many photo opportunities. Go in to any of Professor Linda Mitchell’s marketing classes and observe students hard at work.
Who: Talk to Professor Linda Mitchell and set up a time to observe and photograph one of the fall marketing classes.
When: August 31- December 10, 2010, during Lyndon’s fall 2010 semester.
Where: Lyndon State College campus.
Why: This will give you a chance to see how well the marketing students perform in their classes, and understand the hard work that they must do in order to be in the running for a scholarship such as the VT/NH Marketing Group Scholarship.
Tuesday, May 11, 2010
Media Kit Backgrounder
Lyndon State College
1001 College Road
Lyndonville, Vt., 05851
Backgrounder
FOR IMMEDIATE RELEASE
May 10, 2010
FOR MORE INFORMATION, CONTACT:
Aimee Lawton
Public Relations Representative
(802) 782-3944
aimee.lawton@lyndonstate.edu
VT/NH Marketing Group
The VT/NH Marketing Group is a small non-profit and membership based group that provides education and networking opportunities to business people throughout the New England Area. They have been around since 1989 and have built a prominent membership base, with members including Gardener’s Supply Company, Littleton Coin Company, Lake Champlain Chocolates, UPS, Green Mountain Coffee Roasters, and several small “mom and pop” organizations.
The VT/NH Marketing Group has been giving a scholarship for approximately 15 years. In the past, this scholarship was given through VSAC (Vermont Student Assistance Corporation), but that was changed this year.
“This past year we felt we wanted to work more closely with a few select colleges and with students who are well in to their studies in Business and/or Marketing,” said Sari White, head of the scholarship committee.
1001 College Road
Lyndonville, Vt., 05851
Backgrounder
FOR IMMEDIATE RELEASE
May 10, 2010
FOR MORE INFORMATION, CONTACT:
Aimee Lawton
Public Relations Representative
(802) 782-3944
aimee.lawton@lyndonstate.edu
VT/NH Marketing Group
The VT/NH Marketing Group is a small non-profit and membership based group that provides education and networking opportunities to business people throughout the New England Area. They have been around since 1989 and have built a prominent membership base, with members including Gardener’s Supply Company, Littleton Coin Company, Lake Champlain Chocolates, UPS, Green Mountain Coffee Roasters, and several small “mom and pop” organizations.
The VT/NH Marketing Group has been giving a scholarship for approximately 15 years. In the past, this scholarship was given through VSAC (Vermont Student Assistance Corporation), but that was changed this year.
“This past year we felt we wanted to work more closely with a few select colleges and with students who are well in to their studies in Business and/or Marketing,” said Sari White, head of the scholarship committee.
Media Kit Fact Sheet
Lyndon State College
1001 College Road
Lyndonville, Vt., 05851
Fact Sheet
FOR IMMEDIATE RELEASE
May 10, 2010
FOR MORE INFORMATION:
Aimee Lawton
Public Relations Representative
(802) 782-3944
aimee.lawton@lyndonstate.edu
Lyndon student awarded 2010-2011 VT/NH Marketing Group Scholarship
What: Kate Demar was announced the winner of the 2010- 2011 VT/NH Marketing Group
Scholarship.
Who: Kate Demar is a junior business major from Lyndonville, Vt. She has
hands-on marketing experience at Tender Corp. in Littleton, NH where she has been interning for three years and will continue to intern in her senior year. She was one of five qualified Lyndon students who was nominated by Business Administration professor Linda Mitchell to receive this $500 award.
Where: The scholarship winners were from Lyndon State College in Lyndonville, Vt.
and Plymouth State University in Plymouth, NH.
When: The scholarship money will be used to help cover Demar’s tuition costs for the 2010-2011 school year.
Why: “Kate Demar was chosen as the winner because she presented herself as a
professional at still a young age and impressed [the] committee with her current grades and vision to her future.”
-Sari White
Head of the Scholarship Committee
1001 College Road
Lyndonville, Vt., 05851
Fact Sheet
FOR IMMEDIATE RELEASE
May 10, 2010
FOR MORE INFORMATION:
Aimee Lawton
Public Relations Representative
(802) 782-3944
aimee.lawton@lyndonstate.edu
Lyndon student awarded 2010-2011 VT/NH Marketing Group Scholarship
What: Kate Demar was announced the winner of the 2010- 2011 VT/NH Marketing Group
Scholarship.
Who: Kate Demar is a junior business major from Lyndonville, Vt. She has
hands-on marketing experience at Tender Corp. in Littleton, NH where she has been interning for three years and will continue to intern in her senior year. She was one of five qualified Lyndon students who was nominated by Business Administration professor Linda Mitchell to receive this $500 award.
Where: The scholarship winners were from Lyndon State College in Lyndonville, Vt.
and Plymouth State University in Plymouth, NH.
When: The scholarship money will be used to help cover Demar’s tuition costs for the 2010-2011 school year.
Why: “Kate Demar was chosen as the winner because she presented herself as a
professional at still a young age and impressed [the] committee with her current grades and vision to her future.”
-Sari White
Head of the Scholarship Committee
Media Kit News Release
Lyndon State College
1001 College Road
Lyndonville, Vt., 05851
News Release
FOR IMMEDIATE RELEASE
May 10, 2010
FOR MORE INFORMATION:
Aimee Lawton
Public Relations Representative
(802) 782-3944
aimee.lawton@lyndonstate.edu
Lyndon student awarded 2010-2011 VT/NH Marketing Group Scholarship
Kate Demar was announced last week as the winner of the 2010-2011 VT/NH Marketing Group scholarship.
Demar is a junior business major from Lyndonville, VT. She has hands-on marketing experience at Tender Corp. in Littleton, NH where has been interning for three years and will continue to intern in her senior year. Demar was one of five qualified Lyndon students who were nominated by Professor Linda M. Mitchell of the Business Administration Department to receive this $500 scholarship for the upcoming school year. The other nominees included Tyler Tinker, Dana Rogers, Matt Pietkevich, and Gina Villarreal.
The VT/NH Marketing Group is a small non-profit and membership based group that provides education and networking opportunities to business people throughout the New England Area. They have been around since 1989 and have built a prominent membership base, with members including Gardener’s Supply Company, Littleton Coin Company, Lake Champlain Chocolates, UPS, Green Mountain Coffee Roasters, and several small “mom and pop” organizations.
The VT/NH Marketing Group has been giving a scholarship for approximately 15 years. In the past, this scholarship was given through VSAC (Vermont Student Assistance Corporation), but that was changed this year.
“This past year we felt we wanted to work more closely with a few select colleges and with students who are well in to their studies in Business and/or Marketing,” said Sari White, head of the scholarship committee.
White added that they also wanted to expand the program and give the scholarship to a student in New Hampshire as well since they are both a VT and NH based organization. She also said that the scholarship is completely funded through the organization’s annual silent auction held in conjunction with the annual marketing conference.
White said that Kate Demar was chosen as the winner because she “presented herself as a professional at still a young age and impressed [the] committee with her current grades and vision to her future.” Demar will attend the organization’s 20th annual conference to be held this year at the Mountain View Grand Resort and Spa in Whitefield, NH.
1001 College Road
Lyndonville, Vt., 05851
News Release
FOR IMMEDIATE RELEASE
May 10, 2010
FOR MORE INFORMATION:
Aimee Lawton
Public Relations Representative
(802) 782-3944
aimee.lawton@lyndonstate.edu
Lyndon student awarded 2010-2011 VT/NH Marketing Group Scholarship
Kate Demar was announced last week as the winner of the 2010-2011 VT/NH Marketing Group scholarship.
Demar is a junior business major from Lyndonville, VT. She has hands-on marketing experience at Tender Corp. in Littleton, NH where has been interning for three years and will continue to intern in her senior year. Demar was one of five qualified Lyndon students who were nominated by Professor Linda M. Mitchell of the Business Administration Department to receive this $500 scholarship for the upcoming school year. The other nominees included Tyler Tinker, Dana Rogers, Matt Pietkevich, and Gina Villarreal.
The VT/NH Marketing Group is a small non-profit and membership based group that provides education and networking opportunities to business people throughout the New England Area. They have been around since 1989 and have built a prominent membership base, with members including Gardener’s Supply Company, Littleton Coin Company, Lake Champlain Chocolates, UPS, Green Mountain Coffee Roasters, and several small “mom and pop” organizations.
The VT/NH Marketing Group has been giving a scholarship for approximately 15 years. In the past, this scholarship was given through VSAC (Vermont Student Assistance Corporation), but that was changed this year.
“This past year we felt we wanted to work more closely with a few select colleges and with students who are well in to their studies in Business and/or Marketing,” said Sari White, head of the scholarship committee.
White added that they also wanted to expand the program and give the scholarship to a student in New Hampshire as well since they are both a VT and NH based organization. She also said that the scholarship is completely funded through the organization’s annual silent auction held in conjunction with the annual marketing conference.
White said that Kate Demar was chosen as the winner because she “presented herself as a professional at still a young age and impressed [the] committee with her current grades and vision to her future.” Demar will attend the organization’s 20th annual conference to be held this year at the Mountain View Grand Resort and Spa in Whitefield, NH.
Tuesday, April 27, 2010
Radio Ad
(Opening sound effect: Bustle of people in a school hallway)
Voice over sound effect: There are some opportunities you will encounter in college that you shouldn't pass up. This is one of them.
(Begin Background Music)
Me: This semester, professor Rick Paul of the Business Administration Department is offering his new non-profit management course.
Me: Open to students in any major, this course gives you real experience working with real clients in and around the Lyndon community.
Me: You won't get this kind of experience anywhere else. Are you ready for the real world?
(closing sound effect: YES!)
*sound effects and background music courtesy of pacdv.com*
Voice over sound effect: There are some opportunities you will encounter in college that you shouldn't pass up. This is one of them.
(Begin Background Music)
Me: This semester, professor Rick Paul of the Business Administration Department is offering his new non-profit management course.
Me: Open to students in any major, this course gives you real experience working with real clients in and around the Lyndon community.
Me: You won't get this kind of experience anywhere else. Are you ready for the real world?
(closing sound effect: YES!)
*sound effects and background music courtesy of pacdv.com*
Wednesday, April 21, 2010
Old and new advertisements
Here is my old and new advertisements assignment. Granted, this is a day late, but better late than never right???
Advertising is a tool that is over a century old that has companies use to promote their products and get their name out in the marketplace. Every day, someone is exposed to advertising in some form and it begins to prominently influence their lives. Whether it be through the food they eat, the beverages they drink, the clothes they wear, the car they drive, the stores they shop at, and far beyond, advertising is something that touches the lives of millions, and has been doing so for over 100 years.
One of my assignments was to compare ads for three specific companies or products and discuss how they have evolved over time.
The first product that I chose to explore the ads for was Budweiser, which has been a familiar product since the late 1800's. The vintage ad that I found for Budweiser came from 1940. This ad featured what appears to be a hand-drawn image of two young children and their dog watching a bus drive by. The phrase that appears next to this image is "Their Hero Arrives on the Next Bus." You find out that the hero they are referring to is the children's father who will be arriving home from work shortly. This is written in one of the 2 paragraphs of text below the image. Under this is a very simple Budweiser logo with a promotional test for the product.
This ad features a lot of text and tells a story rather than just simply advertising the product. The target audience of this ad is very small and focused at attracting working parents (primarily fathers) who may want to come home and have a cold beer while spending time with their families. The logo for the beer is small and at the bottom of the page. This ad uses white space effectively, but unfortunately it is not very eye-catching. I feel like this ad would have been more effective without all the writing, and the imagery should have been more effective so people would have known right off that they were looking at a beer ad.
I liked the modern Budweiser ad much better. it was much simpler but I feel like it advertised the much more effectively. For starters, it features a very eye-catching product logo at the very top of the page, so readers are instantly aware of the product that is being advertised. The ad itself features an image of a large beer bottle with various party/clubbing symbols around it. Their slogan, "King of Beers" is featured in a small bubble around the other symbols, so it is still visible but does not dominate the page or take anything valuable away from the ad. The phrase "King of the Club" is featured in a banner at the bottom of the page.
The logo and two slogans featured in this ad are the only words that are used within the ad, and yet readers are more than aware of what the product is and the image that it is trying to portray. The color scheme consists of eye-catching blacks and reds, with a touch of white to break it up and make it stand out even more. The target audience that this ad is reaching out to is also consistently larger, as it targets both younger and older generations who still enjoy the clubbing scene. The ad is straightforward and to the point while still being effective. This is why it is well done.
The next product that I chose to explore the ads for was Barbie, a favorite toy of young girls since the early to mid 1900's. The vintage Barbie ad that I found appears to have come from around the 1950's or 60's. This ad is for a new, talking Barbie and features a hand drawn, humanistic image of a Barbie doll in a risque pink outfit. In a conversation bubble at the top of the page, the Barbie is telling you that she can say many "swinging" things. Under the conversation bubble, the fact that the product is new is emphasized along with the Barbie logo, as both appear bold and in color. The bottom of the ad features several short sentences describing the doll in small bold black print. The fact that the doll talks is mentioned the same way, 3 different times within the ad.
The colors in this ad were very dull, and the writing was plain and boring. The logo, and the fact that the product is new should be featured at the top of the article so that they are the first thing that people see. I also feel like this ad is not targeting the appropriate audience, as most little girls are not going to be interested in taking the time to read all about the doll, or may not be able to read at all. This ad is targeted more at parents who may want to buy the doll for their little girls, but it still doesn't give them much to look at, and takes away from the ad. I was not particularly impressed by the style of this ad.
The modern Barbie ad was very straightforward. it features a large image of a doll's face on a bright pink background with white stars and a large bright white Barbie logo. The logo is the only word that is used in this ad and I feel like this is more than enough as the imagery can speak for itself. A little girl is very likely to recognize a picture of a Barbie doll and the Barbie logo, and will be more interested in this than reading about the doll. The ad is also very brightly colored and eye-catching, making it ideal for attracting the attention of little girls. I feel as though this ad is more effective than it would be had it modeled the vintage ad.
The last ads that I chose to explore were for the jewelry store, Zales. The vintage ad that I explored looks to be at least 20 years old, and it was advertising a watch sale. This ad is black and white and had a lot of writing (which in this case was necessary if it was advertising a sale). The border and background surrounding the ad features images of various watches. This appeared to be an ad that came from a newspaper, and it attracted my attention because of the bold print and watch images. They made the most of the space that they had and were able to get the point across. If this were a full page ad, or an ad that were to be featured in color in a magazine, than I would have liked to see it be more creative. In this case; however, it served its purpose and I was okay with it.
The modern Zales ad that I found was my favorite of all of them. This ad was done using a solid black background. In the center of the page, there is an image of a beautiful diamond ring and the words "Love Rocks" written in bright white letters above the image. This is a very simple ad, but one that will initially attract the attention of females wanting a diamond, or males looking to buy a diamond for their girls. Nothing else is necessary, this ad is great as is.
Advertising is a tool that is over a century old that has companies use to promote their products and get their name out in the marketplace. Every day, someone is exposed to advertising in some form and it begins to prominently influence their lives. Whether it be through the food they eat, the beverages they drink, the clothes they wear, the car they drive, the stores they shop at, and far beyond, advertising is something that touches the lives of millions, and has been doing so for over 100 years.
One of my assignments was to compare ads for three specific companies or products and discuss how they have evolved over time.
The first product that I chose to explore the ads for was Budweiser, which has been a familiar product since the late 1800's. The vintage ad that I found for Budweiser came from 1940. This ad featured what appears to be a hand-drawn image of two young children and their dog watching a bus drive by. The phrase that appears next to this image is "Their Hero Arrives on the Next Bus." You find out that the hero they are referring to is the children's father who will be arriving home from work shortly. This is written in one of the 2 paragraphs of text below the image. Under this is a very simple Budweiser logo with a promotional test for the product.
This ad features a lot of text and tells a story rather than just simply advertising the product. The target audience of this ad is very small and focused at attracting working parents (primarily fathers) who may want to come home and have a cold beer while spending time with their families. The logo for the beer is small and at the bottom of the page. This ad uses white space effectively, but unfortunately it is not very eye-catching. I feel like this ad would have been more effective without all the writing, and the imagery should have been more effective so people would have known right off that they were looking at a beer ad.
I liked the modern Budweiser ad much better. it was much simpler but I feel like it advertised the much more effectively. For starters, it features a very eye-catching product logo at the very top of the page, so readers are instantly aware of the product that is being advertised. The ad itself features an image of a large beer bottle with various party/clubbing symbols around it. Their slogan, "King of Beers" is featured in a small bubble around the other symbols, so it is still visible but does not dominate the page or take anything valuable away from the ad. The phrase "King of the Club" is featured in a banner at the bottom of the page.
The logo and two slogans featured in this ad are the only words that are used within the ad, and yet readers are more than aware of what the product is and the image that it is trying to portray. The color scheme consists of eye-catching blacks and reds, with a touch of white to break it up and make it stand out even more. The target audience that this ad is reaching out to is also consistently larger, as it targets both younger and older generations who still enjoy the clubbing scene. The ad is straightforward and to the point while still being effective. This is why it is well done.
The next product that I chose to explore the ads for was Barbie, a favorite toy of young girls since the early to mid 1900's. The vintage Barbie ad that I found appears to have come from around the 1950's or 60's. This ad is for a new, talking Barbie and features a hand drawn, humanistic image of a Barbie doll in a risque pink outfit. In a conversation bubble at the top of the page, the Barbie is telling you that she can say many "swinging" things. Under the conversation bubble, the fact that the product is new is emphasized along with the Barbie logo, as both appear bold and in color. The bottom of the ad features several short sentences describing the doll in small bold black print. The fact that the doll talks is mentioned the same way, 3 different times within the ad.
The colors in this ad were very dull, and the writing was plain and boring. The logo, and the fact that the product is new should be featured at the top of the article so that they are the first thing that people see. I also feel like this ad is not targeting the appropriate audience, as most little girls are not going to be interested in taking the time to read all about the doll, or may not be able to read at all. This ad is targeted more at parents who may want to buy the doll for their little girls, but it still doesn't give them much to look at, and takes away from the ad. I was not particularly impressed by the style of this ad.
The modern Barbie ad was very straightforward. it features a large image of a doll's face on a bright pink background with white stars and a large bright white Barbie logo. The logo is the only word that is used in this ad and I feel like this is more than enough as the imagery can speak for itself. A little girl is very likely to recognize a picture of a Barbie doll and the Barbie logo, and will be more interested in this than reading about the doll. The ad is also very brightly colored and eye-catching, making it ideal for attracting the attention of little girls. I feel as though this ad is more effective than it would be had it modeled the vintage ad.
The last ads that I chose to explore were for the jewelry store, Zales. The vintage ad that I explored looks to be at least 20 years old, and it was advertising a watch sale. This ad is black and white and had a lot of writing (which in this case was necessary if it was advertising a sale). The border and background surrounding the ad features images of various watches. This appeared to be an ad that came from a newspaper, and it attracted my attention because of the bold print and watch images. They made the most of the space that they had and were able to get the point across. If this were a full page ad, or an ad that were to be featured in color in a magazine, than I would have liked to see it be more creative. In this case; however, it served its purpose and I was okay with it.
The modern Zales ad that I found was my favorite of all of them. This ad was done using a solid black background. In the center of the page, there is an image of a beautiful diamond ring and the words "Love Rocks" written in bright white letters above the image. This is a very simple ad, but one that will initially attract the attention of females wanting a diamond, or males looking to buy a diamond for their girls. Nothing else is necessary, this ad is great as is.
Tuesday, April 20, 2010
30 second radio ad
Title: Non-Profit Management
Client/Sponsor: Lyndon State College Business Administration Department
Length: 30 seconds
Air Dates: Unknown
Want to gain some real-world experience? The Business Administration Department at
Lyndon State College has just the class for you. Our new Non-Profit Management course
gives students the opportunity to work with others and perform real tasks for real
clients in and around the Lyndon community. This semester, students were given the
opportunity to write a new mission statement and design a new logo for the Lyndon
Chamber of Commerce. Final projects will be presented on Tuesday, May 11.
Open to students in any major, this non-profit management course will give you the
experience that you can’t get anywhere else. Watch for registration details.
Client/Sponsor: Lyndon State College Business Administration Department
Length: 30 seconds
Air Dates: Unknown
Want to gain some real-world experience? The Business Administration Department at
Lyndon State College has just the class for you. Our new Non-Profit Management course
gives students the opportunity to work with others and perform real tasks for real
clients in and around the Lyndon community. This semester, students were given the
opportunity to write a new mission statement and design a new logo for the Lyndon
Chamber of Commerce. Final projects will be presented on Tuesday, May 11.
Open to students in any major, this non-profit management course will give you the
experience that you can’t get anywhere else. Watch for registration details.
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