One of the most interesting Vermont-published newspapers, in my humble opinion, is Seven Days. It has very interesting features and articles that people actually want to read. Since it is a media publication, it also contains examples of Public relations.
One example of PR that I found in the most recent issue of Seven Days is an advertisement for a "Singles Party" that the magazine is hosting with help from a sponsor (Mirror Mirror). I would consider this an example of PR because it is an event that can be used to get the word out about their magazine, as well as to encourage people to use their personal ads. It is a PR gimmick used to get people to read their newspaper and attend their events. This is likely to be a successful PR method as people will likely be more apt to continue reading the paper and/or using the personal ads if they will get "perks" from it.
Monday, January 25, 2010
PR examples in Cosmopolitan
Cosmopolitan is one of my favorite magazines that I am generally a faithful reader of. Until this class, I never really noticed nor payed attention to the fact that it contained obvious examples of PR like virtually every other source of media.
One example of PR that caught my eye in the February 2010 issue was the feature "Engaged at Cosmo." This was a PR feature that the magazine used to promote themselves and their content, packaged in to a neat little feature article that their readers would enjoy about members of the Cosmo staff getting married to one another. This article is not promoted on the cover, but is promoted on the editor's page in the beginning of the magazine; where editor-and-chief Kate White is quoted as saying
"...Granted, many staffers are in their 20's and 30's, prime marrying age, but I wondered if they learned a few things here that made a guy drop to his knee and propose..." In one sense, this could be viewed by readers as a sappy read where people meet their life partners at work; but in another sense, it could be seen as a journalistic tool that promotes the content of the magazine. (i.e., if you follow the advice and tips in our articles, than you could meet your future husband too).
Public Relations comes in many forms in both print and broadcast media. Often times, this is one of the most common because it is disguised and not as obvious to readers or viewers of the publication.
One example of PR that caught my eye in the February 2010 issue was the feature "Engaged at Cosmo." This was a PR feature that the magazine used to promote themselves and their content, packaged in to a neat little feature article that their readers would enjoy about members of the Cosmo staff getting married to one another. This article is not promoted on the cover, but is promoted on the editor's page in the beginning of the magazine; where editor-and-chief Kate White is quoted as saying
"...Granted, many staffers are in their 20's and 30's, prime marrying age, but I wondered if they learned a few things here that made a guy drop to his knee and propose..." In one sense, this could be viewed by readers as a sappy read where people meet their life partners at work; but in another sense, it could be seen as a journalistic tool that promotes the content of the magazine. (i.e., if you follow the advice and tips in our articles, than you could meet your future husband too).
Public Relations comes in many forms in both print and broadcast media. Often times, this is one of the most common because it is disguised and not as obvious to readers or viewers of the publication.
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