One of the most interesting Vermont-published newspapers, in my humble opinion, is Seven Days. It has very interesting features and articles that people actually want to read. Since it is a media publication, it also contains examples of Public relations.
One example of PR that I found in the most recent issue of Seven Days is an advertisement for a "Singles Party" that the magazine is hosting with help from a sponsor (Mirror Mirror). I would consider this an example of PR because it is an event that can be used to get the word out about their magazine, as well as to encourage people to use their personal ads. It is a PR gimmick used to get people to read their newspaper and attend their events. This is likely to be a successful PR method as people will likely be more apt to continue reading the paper and/or using the personal ads if they will get "perks" from it.
Monday, January 25, 2010
Subscribe to:
Post Comments (Atom)
Check the assignment again. It asks for three examples. No two can be from the same issue of a publication.
ReplyDelete