Examples of "good" news releases

"Syntel Appoints Prashant Ranade as Chief Executive Officer and President"
(Source: Globe Newswire)


I thought that this was an example of a good news release because it contained background information for both the company and the newly appointed CEO, and contained all of the details that you would find in a fact sheet that may have been created to announce this event. It is straightforward yet contains all of the necessary information about the event.

"Groundhog Day in PA: Punxsutawney Phil Predicts Six More Weeks of Wintry Weather"
(Source: PR Newswire)


I thought that this was an example of a good news release in a different way. This news release uses groundhog day, and the fact that there will be six more weeks of winter in Pennsylvania to promote different events going on throughout the state that might be interesting to natives or potential travelers. For those who dislike winter, this made them happy that they would be able to fight away their winter blues by participating in a variety of wintry events taking place throughout the state; putting a positive spin on what could be a depressing occurance for them. On the other hand, anyone who loves winter will look forward to these events, and be happy with the fact that the groundhog saw his shadow. I thought that this was a very interesting and persuasive tool for the travel agencies in Pennsylvania to use in order to promote final winter events going on within their state.