Lyndon State College
1001 College Road
Lyndonville, Vt., 05851
Photo Opportunity Sheet
FOR IMMEDIATE RELEASE
May 10, 2010
FOR MORE INFORMATION, CONTACT:
Aimee Lawton
Public Relations Representative
(802) 782-3944
aimee.lawton@lyndonstate.edu
Marketing Courses Offered at Lyndon State College
What: The fall 2010 semester at Lyndon State College will offer many photo opportunities. Go in to any of Professor Linda Mitchell’s marketing classes and observe students hard at work.
Who: Talk to Professor Linda Mitchell and set up a time to observe and photograph one of the fall marketing classes.
When: August 31- December 10, 2010, during Lyndon’s fall 2010 semester.
Where: Lyndon State College campus.
Why: This will give you a chance to see how well the marketing students perform in their classes, and understand the hard work that they must do in order to be in the running for a scholarship such as the VT/NH Marketing Group Scholarship.
Tuesday, May 11, 2010
Media Kit Backgrounder
Lyndon State College
1001 College Road
Lyndonville, Vt., 05851
Backgrounder
FOR IMMEDIATE RELEASE
May 10, 2010
FOR MORE INFORMATION, CONTACT:
Aimee Lawton
Public Relations Representative
(802) 782-3944
aimee.lawton@lyndonstate.edu
VT/NH Marketing Group
The VT/NH Marketing Group is a small non-profit and membership based group that provides education and networking opportunities to business people throughout the New England Area. They have been around since 1989 and have built a prominent membership base, with members including Gardener’s Supply Company, Littleton Coin Company, Lake Champlain Chocolates, UPS, Green Mountain Coffee Roasters, and several small “mom and pop” organizations.
The VT/NH Marketing Group has been giving a scholarship for approximately 15 years. In the past, this scholarship was given through VSAC (Vermont Student Assistance Corporation), but that was changed this year.
“This past year we felt we wanted to work more closely with a few select colleges and with students who are well in to their studies in Business and/or Marketing,” said Sari White, head of the scholarship committee.
1001 College Road
Lyndonville, Vt., 05851
Backgrounder
FOR IMMEDIATE RELEASE
May 10, 2010
FOR MORE INFORMATION, CONTACT:
Aimee Lawton
Public Relations Representative
(802) 782-3944
aimee.lawton@lyndonstate.edu
VT/NH Marketing Group
The VT/NH Marketing Group is a small non-profit and membership based group that provides education and networking opportunities to business people throughout the New England Area. They have been around since 1989 and have built a prominent membership base, with members including Gardener’s Supply Company, Littleton Coin Company, Lake Champlain Chocolates, UPS, Green Mountain Coffee Roasters, and several small “mom and pop” organizations.
The VT/NH Marketing Group has been giving a scholarship for approximately 15 years. In the past, this scholarship was given through VSAC (Vermont Student Assistance Corporation), but that was changed this year.
“This past year we felt we wanted to work more closely with a few select colleges and with students who are well in to their studies in Business and/or Marketing,” said Sari White, head of the scholarship committee.
Media Kit Fact Sheet
Lyndon State College
1001 College Road
Lyndonville, Vt., 05851
Fact Sheet
FOR IMMEDIATE RELEASE
May 10, 2010
FOR MORE INFORMATION:
Aimee Lawton
Public Relations Representative
(802) 782-3944
aimee.lawton@lyndonstate.edu
Lyndon student awarded 2010-2011 VT/NH Marketing Group Scholarship
What: Kate Demar was announced the winner of the 2010- 2011 VT/NH Marketing Group
Scholarship.
Who: Kate Demar is a junior business major from Lyndonville, Vt. She has
hands-on marketing experience at Tender Corp. in Littleton, NH where she has been interning for three years and will continue to intern in her senior year. She was one of five qualified Lyndon students who was nominated by Business Administration professor Linda Mitchell to receive this $500 award.
Where: The scholarship winners were from Lyndon State College in Lyndonville, Vt.
and Plymouth State University in Plymouth, NH.
When: The scholarship money will be used to help cover Demar’s tuition costs for the 2010-2011 school year.
Why: “Kate Demar was chosen as the winner because she presented herself as a
professional at still a young age and impressed [the] committee with her current grades and vision to her future.”
-Sari White
Head of the Scholarship Committee
1001 College Road
Lyndonville, Vt., 05851
Fact Sheet
FOR IMMEDIATE RELEASE
May 10, 2010
FOR MORE INFORMATION:
Aimee Lawton
Public Relations Representative
(802) 782-3944
aimee.lawton@lyndonstate.edu
Lyndon student awarded 2010-2011 VT/NH Marketing Group Scholarship
What: Kate Demar was announced the winner of the 2010- 2011 VT/NH Marketing Group
Scholarship.
Who: Kate Demar is a junior business major from Lyndonville, Vt. She has
hands-on marketing experience at Tender Corp. in Littleton, NH where she has been interning for three years and will continue to intern in her senior year. She was one of five qualified Lyndon students who was nominated by Business Administration professor Linda Mitchell to receive this $500 award.
Where: The scholarship winners were from Lyndon State College in Lyndonville, Vt.
and Plymouth State University in Plymouth, NH.
When: The scholarship money will be used to help cover Demar’s tuition costs for the 2010-2011 school year.
Why: “Kate Demar was chosen as the winner because she presented herself as a
professional at still a young age and impressed [the] committee with her current grades and vision to her future.”
-Sari White
Head of the Scholarship Committee
Media Kit News Release
Lyndon State College
1001 College Road
Lyndonville, Vt., 05851
News Release
FOR IMMEDIATE RELEASE
May 10, 2010
FOR MORE INFORMATION:
Aimee Lawton
Public Relations Representative
(802) 782-3944
aimee.lawton@lyndonstate.edu
Lyndon student awarded 2010-2011 VT/NH Marketing Group Scholarship
Kate Demar was announced last week as the winner of the 2010-2011 VT/NH Marketing Group scholarship.
Demar is a junior business major from Lyndonville, VT. She has hands-on marketing experience at Tender Corp. in Littleton, NH where has been interning for three years and will continue to intern in her senior year. Demar was one of five qualified Lyndon students who were nominated by Professor Linda M. Mitchell of the Business Administration Department to receive this $500 scholarship for the upcoming school year. The other nominees included Tyler Tinker, Dana Rogers, Matt Pietkevich, and Gina Villarreal.
The VT/NH Marketing Group is a small non-profit and membership based group that provides education and networking opportunities to business people throughout the New England Area. They have been around since 1989 and have built a prominent membership base, with members including Gardener’s Supply Company, Littleton Coin Company, Lake Champlain Chocolates, UPS, Green Mountain Coffee Roasters, and several small “mom and pop” organizations.
The VT/NH Marketing Group has been giving a scholarship for approximately 15 years. In the past, this scholarship was given through VSAC (Vermont Student Assistance Corporation), but that was changed this year.
“This past year we felt we wanted to work more closely with a few select colleges and with students who are well in to their studies in Business and/or Marketing,” said Sari White, head of the scholarship committee.
White added that they also wanted to expand the program and give the scholarship to a student in New Hampshire as well since they are both a VT and NH based organization. She also said that the scholarship is completely funded through the organization’s annual silent auction held in conjunction with the annual marketing conference.
White said that Kate Demar was chosen as the winner because she “presented herself as a professional at still a young age and impressed [the] committee with her current grades and vision to her future.” Demar will attend the organization’s 20th annual conference to be held this year at the Mountain View Grand Resort and Spa in Whitefield, NH.
1001 College Road
Lyndonville, Vt., 05851
News Release
FOR IMMEDIATE RELEASE
May 10, 2010
FOR MORE INFORMATION:
Aimee Lawton
Public Relations Representative
(802) 782-3944
aimee.lawton@lyndonstate.edu
Lyndon student awarded 2010-2011 VT/NH Marketing Group Scholarship
Kate Demar was announced last week as the winner of the 2010-2011 VT/NH Marketing Group scholarship.
Demar is a junior business major from Lyndonville, VT. She has hands-on marketing experience at Tender Corp. in Littleton, NH where has been interning for three years and will continue to intern in her senior year. Demar was one of five qualified Lyndon students who were nominated by Professor Linda M. Mitchell of the Business Administration Department to receive this $500 scholarship for the upcoming school year. The other nominees included Tyler Tinker, Dana Rogers, Matt Pietkevich, and Gina Villarreal.
The VT/NH Marketing Group is a small non-profit and membership based group that provides education and networking opportunities to business people throughout the New England Area. They have been around since 1989 and have built a prominent membership base, with members including Gardener’s Supply Company, Littleton Coin Company, Lake Champlain Chocolates, UPS, Green Mountain Coffee Roasters, and several small “mom and pop” organizations.
The VT/NH Marketing Group has been giving a scholarship for approximately 15 years. In the past, this scholarship was given through VSAC (Vermont Student Assistance Corporation), but that was changed this year.
“This past year we felt we wanted to work more closely with a few select colleges and with students who are well in to their studies in Business and/or Marketing,” said Sari White, head of the scholarship committee.
White added that they also wanted to expand the program and give the scholarship to a student in New Hampshire as well since they are both a VT and NH based organization. She also said that the scholarship is completely funded through the organization’s annual silent auction held in conjunction with the annual marketing conference.
White said that Kate Demar was chosen as the winner because she “presented herself as a professional at still a young age and impressed [the] committee with her current grades and vision to her future.” Demar will attend the organization’s 20th annual conference to be held this year at the Mountain View Grand Resort and Spa in Whitefield, NH.
Tuesday, April 27, 2010
Radio Ad
(Opening sound effect: Bustle of people in a school hallway)
Voice over sound effect: There are some opportunities you will encounter in college that you shouldn't pass up. This is one of them.
(Begin Background Music)
Me: This semester, professor Rick Paul of the Business Administration Department is offering his new non-profit management course.
Me: Open to students in any major, this course gives you real experience working with real clients in and around the Lyndon community.
Me: You won't get this kind of experience anywhere else. Are you ready for the real world?
(closing sound effect: YES!)
*sound effects and background music courtesy of pacdv.com*
Voice over sound effect: There are some opportunities you will encounter in college that you shouldn't pass up. This is one of them.
(Begin Background Music)
Me: This semester, professor Rick Paul of the Business Administration Department is offering his new non-profit management course.
Me: Open to students in any major, this course gives you real experience working with real clients in and around the Lyndon community.
Me: You won't get this kind of experience anywhere else. Are you ready for the real world?
(closing sound effect: YES!)
*sound effects and background music courtesy of pacdv.com*
Wednesday, April 21, 2010
Old and new advertisements
Here is my old and new advertisements assignment. Granted, this is a day late, but better late than never right???
Advertising is a tool that is over a century old that has companies use to promote their products and get their name out in the marketplace. Every day, someone is exposed to advertising in some form and it begins to prominently influence their lives. Whether it be through the food they eat, the beverages they drink, the clothes they wear, the car they drive, the stores they shop at, and far beyond, advertising is something that touches the lives of millions, and has been doing so for over 100 years.
One of my assignments was to compare ads for three specific companies or products and discuss how they have evolved over time.
The first product that I chose to explore the ads for was Budweiser, which has been a familiar product since the late 1800's. The vintage ad that I found for Budweiser came from 1940. This ad featured what appears to be a hand-drawn image of two young children and their dog watching a bus drive by. The phrase that appears next to this image is "Their Hero Arrives on the Next Bus." You find out that the hero they are referring to is the children's father who will be arriving home from work shortly. This is written in one of the 2 paragraphs of text below the image. Under this is a very simple Budweiser logo with a promotional test for the product.
This ad features a lot of text and tells a story rather than just simply advertising the product. The target audience of this ad is very small and focused at attracting working parents (primarily fathers) who may want to come home and have a cold beer while spending time with their families. The logo for the beer is small and at the bottom of the page. This ad uses white space effectively, but unfortunately it is not very eye-catching. I feel like this ad would have been more effective without all the writing, and the imagery should have been more effective so people would have known right off that they were looking at a beer ad.
I liked the modern Budweiser ad much better. it was much simpler but I feel like it advertised the much more effectively. For starters, it features a very eye-catching product logo at the very top of the page, so readers are instantly aware of the product that is being advertised. The ad itself features an image of a large beer bottle with various party/clubbing symbols around it. Their slogan, "King of Beers" is featured in a small bubble around the other symbols, so it is still visible but does not dominate the page or take anything valuable away from the ad. The phrase "King of the Club" is featured in a banner at the bottom of the page.
The logo and two slogans featured in this ad are the only words that are used within the ad, and yet readers are more than aware of what the product is and the image that it is trying to portray. The color scheme consists of eye-catching blacks and reds, with a touch of white to break it up and make it stand out even more. The target audience that this ad is reaching out to is also consistently larger, as it targets both younger and older generations who still enjoy the clubbing scene. The ad is straightforward and to the point while still being effective. This is why it is well done.
The next product that I chose to explore the ads for was Barbie, a favorite toy of young girls since the early to mid 1900's. The vintage Barbie ad that I found appears to have come from around the 1950's or 60's. This ad is for a new, talking Barbie and features a hand drawn, humanistic image of a Barbie doll in a risque pink outfit. In a conversation bubble at the top of the page, the Barbie is telling you that she can say many "swinging" things. Under the conversation bubble, the fact that the product is new is emphasized along with the Barbie logo, as both appear bold and in color. The bottom of the ad features several short sentences describing the doll in small bold black print. The fact that the doll talks is mentioned the same way, 3 different times within the ad.
The colors in this ad were very dull, and the writing was plain and boring. The logo, and the fact that the product is new should be featured at the top of the article so that they are the first thing that people see. I also feel like this ad is not targeting the appropriate audience, as most little girls are not going to be interested in taking the time to read all about the doll, or may not be able to read at all. This ad is targeted more at parents who may want to buy the doll for their little girls, but it still doesn't give them much to look at, and takes away from the ad. I was not particularly impressed by the style of this ad.
The modern Barbie ad was very straightforward. it features a large image of a doll's face on a bright pink background with white stars and a large bright white Barbie logo. The logo is the only word that is used in this ad and I feel like this is more than enough as the imagery can speak for itself. A little girl is very likely to recognize a picture of a Barbie doll and the Barbie logo, and will be more interested in this than reading about the doll. The ad is also very brightly colored and eye-catching, making it ideal for attracting the attention of little girls. I feel as though this ad is more effective than it would be had it modeled the vintage ad.
The last ads that I chose to explore were for the jewelry store, Zales. The vintage ad that I explored looks to be at least 20 years old, and it was advertising a watch sale. This ad is black and white and had a lot of writing (which in this case was necessary if it was advertising a sale). The border and background surrounding the ad features images of various watches. This appeared to be an ad that came from a newspaper, and it attracted my attention because of the bold print and watch images. They made the most of the space that they had and were able to get the point across. If this were a full page ad, or an ad that were to be featured in color in a magazine, than I would have liked to see it be more creative. In this case; however, it served its purpose and I was okay with it.
The modern Zales ad that I found was my favorite of all of them. This ad was done using a solid black background. In the center of the page, there is an image of a beautiful diamond ring and the words "Love Rocks" written in bright white letters above the image. This is a very simple ad, but one that will initially attract the attention of females wanting a diamond, or males looking to buy a diamond for their girls. Nothing else is necessary, this ad is great as is.
Advertising is a tool that is over a century old that has companies use to promote their products and get their name out in the marketplace. Every day, someone is exposed to advertising in some form and it begins to prominently influence their lives. Whether it be through the food they eat, the beverages they drink, the clothes they wear, the car they drive, the stores they shop at, and far beyond, advertising is something that touches the lives of millions, and has been doing so for over 100 years.
One of my assignments was to compare ads for three specific companies or products and discuss how they have evolved over time.
The first product that I chose to explore the ads for was Budweiser, which has been a familiar product since the late 1800's. The vintage ad that I found for Budweiser came from 1940. This ad featured what appears to be a hand-drawn image of two young children and their dog watching a bus drive by. The phrase that appears next to this image is "Their Hero Arrives on the Next Bus." You find out that the hero they are referring to is the children's father who will be arriving home from work shortly. This is written in one of the 2 paragraphs of text below the image. Under this is a very simple Budweiser logo with a promotional test for the product.
This ad features a lot of text and tells a story rather than just simply advertising the product. The target audience of this ad is very small and focused at attracting working parents (primarily fathers) who may want to come home and have a cold beer while spending time with their families. The logo for the beer is small and at the bottom of the page. This ad uses white space effectively, but unfortunately it is not very eye-catching. I feel like this ad would have been more effective without all the writing, and the imagery should have been more effective so people would have known right off that they were looking at a beer ad.
I liked the modern Budweiser ad much better. it was much simpler but I feel like it advertised the much more effectively. For starters, it features a very eye-catching product logo at the very top of the page, so readers are instantly aware of the product that is being advertised. The ad itself features an image of a large beer bottle with various party/clubbing symbols around it. Their slogan, "King of Beers" is featured in a small bubble around the other symbols, so it is still visible but does not dominate the page or take anything valuable away from the ad. The phrase "King of the Club" is featured in a banner at the bottom of the page.
The logo and two slogans featured in this ad are the only words that are used within the ad, and yet readers are more than aware of what the product is and the image that it is trying to portray. The color scheme consists of eye-catching blacks and reds, with a touch of white to break it up and make it stand out even more. The target audience that this ad is reaching out to is also consistently larger, as it targets both younger and older generations who still enjoy the clubbing scene. The ad is straightforward and to the point while still being effective. This is why it is well done.
The next product that I chose to explore the ads for was Barbie, a favorite toy of young girls since the early to mid 1900's. The vintage Barbie ad that I found appears to have come from around the 1950's or 60's. This ad is for a new, talking Barbie and features a hand drawn, humanistic image of a Barbie doll in a risque pink outfit. In a conversation bubble at the top of the page, the Barbie is telling you that she can say many "swinging" things. Under the conversation bubble, the fact that the product is new is emphasized along with the Barbie logo, as both appear bold and in color. The bottom of the ad features several short sentences describing the doll in small bold black print. The fact that the doll talks is mentioned the same way, 3 different times within the ad.
The colors in this ad were very dull, and the writing was plain and boring. The logo, and the fact that the product is new should be featured at the top of the article so that they are the first thing that people see. I also feel like this ad is not targeting the appropriate audience, as most little girls are not going to be interested in taking the time to read all about the doll, or may not be able to read at all. This ad is targeted more at parents who may want to buy the doll for their little girls, but it still doesn't give them much to look at, and takes away from the ad. I was not particularly impressed by the style of this ad.
The modern Barbie ad was very straightforward. it features a large image of a doll's face on a bright pink background with white stars and a large bright white Barbie logo. The logo is the only word that is used in this ad and I feel like this is more than enough as the imagery can speak for itself. A little girl is very likely to recognize a picture of a Barbie doll and the Barbie logo, and will be more interested in this than reading about the doll. The ad is also very brightly colored and eye-catching, making it ideal for attracting the attention of little girls. I feel as though this ad is more effective than it would be had it modeled the vintage ad.
The last ads that I chose to explore were for the jewelry store, Zales. The vintage ad that I explored looks to be at least 20 years old, and it was advertising a watch sale. This ad is black and white and had a lot of writing (which in this case was necessary if it was advertising a sale). The border and background surrounding the ad features images of various watches. This appeared to be an ad that came from a newspaper, and it attracted my attention because of the bold print and watch images. They made the most of the space that they had and were able to get the point across. If this were a full page ad, or an ad that were to be featured in color in a magazine, than I would have liked to see it be more creative. In this case; however, it served its purpose and I was okay with it.
The modern Zales ad that I found was my favorite of all of them. This ad was done using a solid black background. In the center of the page, there is an image of a beautiful diamond ring and the words "Love Rocks" written in bright white letters above the image. This is a very simple ad, but one that will initially attract the attention of females wanting a diamond, or males looking to buy a diamond for their girls. Nothing else is necessary, this ad is great as is.
Tuesday, April 20, 2010
30 second radio ad
Title: Non-Profit Management
Client/Sponsor: Lyndon State College Business Administration Department
Length: 30 seconds
Air Dates: Unknown
Want to gain some real-world experience? The Business Administration Department at
Lyndon State College has just the class for you. Our new Non-Profit Management course
gives students the opportunity to work with others and perform real tasks for real
clients in and around the Lyndon community. This semester, students were given the
opportunity to write a new mission statement and design a new logo for the Lyndon
Chamber of Commerce. Final projects will be presented on Tuesday, May 11.
Open to students in any major, this non-profit management course will give you the
experience that you can’t get anywhere else. Watch for registration details.
Client/Sponsor: Lyndon State College Business Administration Department
Length: 30 seconds
Air Dates: Unknown
Want to gain some real-world experience? The Business Administration Department at
Lyndon State College has just the class for you. Our new Non-Profit Management course
gives students the opportunity to work with others and perform real tasks for real
clients in and around the Lyndon community. This semester, students were given the
opportunity to write a new mission statement and design a new logo for the Lyndon
Chamber of Commerce. Final projects will be presented on Tuesday, May 11.
Open to students in any major, this non-profit management course will give you the
experience that you can’t get anywhere else. Watch for registration details.
Tuesday, April 13, 2010
Ad stats
Advertisement:
Visual- still waiting
Headline- Something about real world experience (as of right now, ready for the real world?)
Subhead- Non-profit Management
Swing line- a course designed with the real world in mind
Body copy- What the students have done so far in the class this semester in the class
Zinger- REAL clients, REAL assignments, REAL community, REAL world experience
Call to Action- Class is open to all students in all majors and skill levels.
Logo- Lyndon Logo
Mandatories- Lyndon Address, phone number, etc.
Visual- still waiting
Headline- Something about real world experience (as of right now, ready for the real world?)
Subhead- Non-profit Management
Swing line- a course designed with the real world in mind
Body copy- What the students have done so far in the class this semester in the class
Zinger- REAL clients, REAL assignments, REAL community, REAL world experience
Call to Action- Class is open to all students in all majors and skill levels.
Logo- Lyndon Logo
Mandatories- Lyndon Address, phone number, etc.
Friday, April 2, 2010
Good-Bad Advertisements
The last assignment for Strategic Media Communications was to find examples of good and bad advertisements in magazines and newspapers. I forgot to do this assignment so I am posting it a few days late....oops.
One example of a bad advertisement that I found was an ad that was included on 2 different pages in last week's issue of The Critic. The ad was in color and eye catching, but all it had was an orange background with various patterns of yellow lines running through it. I found this ad to be ineffective because it gave people no indication as to what it was about, or what it was advertising. I feel like this ad would have been more effective with either the inclusion of writing, or an obvious visual explaining what it was about.
One example of a good advertisement that I found was from the March 31 issue of The Wall Street Journal. It was a full page color ad put out by Toyota. I found this ad to be effective because rather than using visuals of cars or displaying a large Toyota logo, this ad (and other similar ads) took the opportunity to answer consumer questions about how they plan to improve and assure the safety of their vehicles. The question was quoted in black at the top of the ad, and the answer was posted in red on about 3/4 of the page. The only time in which the Toyota logo appeared was at the bottom of the page. I found this ad to be effective because it was consumer based, and placed their needs among the needs of the company to display their logo and products.
Another example of a good ad that I found was in the same issue of the Wall Street Journal. It was a 1/8 page, black and white ad for Tiffany and Co., a jewelry company. This ad featured a 3 layer ring in the center, which was the focus, with some small writing underneath explaining what the item was. The logo was centered at the bottom of the ad, so that can easily catch peoples attention as well after they are initially attracted to the ring that is shown. I thought that this was effective because the item that is featured catches your eye, and draws you to the company based on product. It was also featured on the top right hand corner of the page so it would be hard to miss. Personally, this was the first thing that I saw when I opened to this page.
An ad on the same page that I found to be not so effective was a 1/8 page, black and white ad for David Yurman, which appears to be another jewelry company. The reason that I was not real drawn to this ad was because it focused more on the model wearing the bracelet being advertised rather than the bracelet itself. While I understand that people may like to see an image of how something might look on them before they purchase it, I feel like this was not the most effective way to do that. I think they should have had a larger image of the bracelet, and maybe just have displayed the model's arm rather than a larger image of her. People are drawn away from what the focus of the ad is supposed to be.
One final ad that I found to be effective came from the same source. It was a full page ad for Chevron, a company promoting the improvement of the economy through use of human energy. This was a full page, color ad. The thing that made this ad most effective for me was not the statistics that were displayed at the top (though those are important), but rather the face of an innocent little girl that takes up about half of the ad. This attracted me because it showed be that through improvement of the economy through Chevron, we could be saving this little girls life, and providing her with a healthier and better place to live in her future. I also liked this ad because, like the others, it did not have it's logo plastered all over the page, just modestly in the bottom right hand corner. This focuses more on the people, not the company.
One example of a bad advertisement that I found was an ad that was included on 2 different pages in last week's issue of The Critic. The ad was in color and eye catching, but all it had was an orange background with various patterns of yellow lines running through it. I found this ad to be ineffective because it gave people no indication as to what it was about, or what it was advertising. I feel like this ad would have been more effective with either the inclusion of writing, or an obvious visual explaining what it was about.
One example of a good advertisement that I found was from the March 31 issue of The Wall Street Journal. It was a full page color ad put out by Toyota. I found this ad to be effective because rather than using visuals of cars or displaying a large Toyota logo, this ad (and other similar ads) took the opportunity to answer consumer questions about how they plan to improve and assure the safety of their vehicles. The question was quoted in black at the top of the ad, and the answer was posted in red on about 3/4 of the page. The only time in which the Toyota logo appeared was at the bottom of the page. I found this ad to be effective because it was consumer based, and placed their needs among the needs of the company to display their logo and products.
Another example of a good ad that I found was in the same issue of the Wall Street Journal. It was a 1/8 page, black and white ad for Tiffany and Co., a jewelry company. This ad featured a 3 layer ring in the center, which was the focus, with some small writing underneath explaining what the item was. The logo was centered at the bottom of the ad, so that can easily catch peoples attention as well after they are initially attracted to the ring that is shown. I thought that this was effective because the item that is featured catches your eye, and draws you to the company based on product. It was also featured on the top right hand corner of the page so it would be hard to miss. Personally, this was the first thing that I saw when I opened to this page.
An ad on the same page that I found to be not so effective was a 1/8 page, black and white ad for David Yurman, which appears to be another jewelry company. The reason that I was not real drawn to this ad was because it focused more on the model wearing the bracelet being advertised rather than the bracelet itself. While I understand that people may like to see an image of how something might look on them before they purchase it, I feel like this was not the most effective way to do that. I think they should have had a larger image of the bracelet, and maybe just have displayed the model's arm rather than a larger image of her. People are drawn away from what the focus of the ad is supposed to be.
One final ad that I found to be effective came from the same source. It was a full page ad for Chevron, a company promoting the improvement of the economy through use of human energy. This was a full page, color ad. The thing that made this ad most effective for me was not the statistics that were displayed at the top (though those are important), but rather the face of an innocent little girl that takes up about half of the ad. This attracted me because it showed be that through improvement of the economy through Chevron, we could be saving this little girls life, and providing her with a healthier and better place to live in her future. I also liked this ad because, like the others, it did not have it's logo plastered all over the page, just modestly in the bottom right hand corner. This focuses more on the people, not the company.
Tuesday, March 2, 2010
Bob Allen News Release
Bob Allen’s “Hire-Ed” presentation given on Lyndon State campus
Bob Allen presented his “Strategies for Success in an Uncertain Job Market” to interested Lyndon State students and faculty.
Allen, the interim president and CEO of the Direct Marketing Association and former CEO of the Vermont Country Store gave a 45 minute presentation in the Burke Mountain Room to an intimate group of students who were interested in learning his secrets for success after college. A retiree at 55 from his first position of power, Allen’s presentation was well-organized and contained valuable information for undergraduate students preparing for a successful future.
His presentation consisted of a five slide powerpoint presentation, with each slide featuring different strategies for college students both during their education, and after their education has been completed.
The first section of the presentation emphasized strategies for students in college. The ideas that were discussed in this section included learning to read and write, expanding coursework horizons, finding internships, learning about customer service, and being closely connected with career services. With regards to reading and writing, Allen said that students should continue to refresh their skills in these areas even after graduating college by taking adult courses. He emphasized the importance of taking advantage of both paid and unpaid internships in order to expand students’ horizons, and giving them hands-on experience in their field of study before entering the workforce. He also stressed the importance of students connecting with career services and staying connected with them throughout the duration of their time in college.
In the next section, Allen discussed post-college strategies. He emphasized the importance of having a clean and well-organized resume to present to potential future clients. He also gave students tips on what to include in job applications, both academic and non-academic related. He informed students that the willingness to be flexible in the areas of job, pay, and location are important when looking to be hired in a certain field, as willingness to travel and move around looks good to employers. Students were also encouraged to participate in social networking as it is a good way to get their name out there early on in their professional lives.
Allen proceeded to discuss the new economy, and America’s position in the job market. With the current slow growth and permanent lean seen on many of the positions in today’s job market, Allen encouraged students to take a job where they had sustainability and job security. He also discussed how white collar jobs are not the only ones of value and that students should find jobs that they are passionate about rather than worrying about how much clout they will have.
Allen concluded the presentation by discussing “millenials,” and how we will be welcomed in to the workforce. He discussed how young people will offer a new perspective and will be able to teach “old dogs new tricks.” He also encouraged students to start a blog or website in order to promote their skills and what they will offer any potential employers considering hiring them. He concluded his presentation by reminding students to “be creative, innovative, take risks, and have fun.”
A brief question and answer period took place immediately after the ceremony, giving the students and faculty in attendance the opportunity to participate in the discussion. Bob Allen was very well-spoken and receptive to his audience, and the students and faculty in attendance were very attentive and engaged in what he was presenting to them. This was a very informative presentation, and all students should take advantage of future opportunities to attend similar events.
Bob Allen presented his “Strategies for Success in an Uncertain Job Market” to interested Lyndon State students and faculty.
Allen, the interim president and CEO of the Direct Marketing Association and former CEO of the Vermont Country Store gave a 45 minute presentation in the Burke Mountain Room to an intimate group of students who were interested in learning his secrets for success after college. A retiree at 55 from his first position of power, Allen’s presentation was well-organized and contained valuable information for undergraduate students preparing for a successful future.
His presentation consisted of a five slide powerpoint presentation, with each slide featuring different strategies for college students both during their education, and after their education has been completed.
The first section of the presentation emphasized strategies for students in college. The ideas that were discussed in this section included learning to read and write, expanding coursework horizons, finding internships, learning about customer service, and being closely connected with career services. With regards to reading and writing, Allen said that students should continue to refresh their skills in these areas even after graduating college by taking adult courses. He emphasized the importance of taking advantage of both paid and unpaid internships in order to expand students’ horizons, and giving them hands-on experience in their field of study before entering the workforce. He also stressed the importance of students connecting with career services and staying connected with them throughout the duration of their time in college.
In the next section, Allen discussed post-college strategies. He emphasized the importance of having a clean and well-organized resume to present to potential future clients. He also gave students tips on what to include in job applications, both academic and non-academic related. He informed students that the willingness to be flexible in the areas of job, pay, and location are important when looking to be hired in a certain field, as willingness to travel and move around looks good to employers. Students were also encouraged to participate in social networking as it is a good way to get their name out there early on in their professional lives.
Allen proceeded to discuss the new economy, and America’s position in the job market. With the current slow growth and permanent lean seen on many of the positions in today’s job market, Allen encouraged students to take a job where they had sustainability and job security. He also discussed how white collar jobs are not the only ones of value and that students should find jobs that they are passionate about rather than worrying about how much clout they will have.
Allen concluded the presentation by discussing “millenials,” and how we will be welcomed in to the workforce. He discussed how young people will offer a new perspective and will be able to teach “old dogs new tricks.” He also encouraged students to start a blog or website in order to promote their skills and what they will offer any potential employers considering hiring them. He concluded his presentation by reminding students to “be creative, innovative, take risks, and have fun.”
A brief question and answer period took place immediately after the ceremony, giving the students and faculty in attendance the opportunity to participate in the discussion. Bob Allen was very well-spoken and receptive to his audience, and the students and faculty in attendance were very attentive and engaged in what he was presenting to them. This was a very informative presentation, and all students should take advantage of future opportunities to attend similar events.
Tuesday, February 9, 2010
Lyndon Rotary to host penny sale
Lyndon State College
1001 College Road
Lyndonville, Vt 05851
News Release
FOR IMMEDIATE RELEASE
Feb. 9, 2010
FOR MORE INFORMATION, CONTACT:
Aimee Lawton
Public Relations Representative
(802) 782-3944
aimee.lawton@lyndonstate.edu
Lyndon Rotary Club to host penny sale.
LYNDONVILLE, Vt.--The Lyndonville Rotary Club will host a Penny Sale on March 6 at Lyndon Institute.
Members of the Lyndon State Rotaract club are selling raffle tickets for this event on campus. The raffle tickets are being sold between now and March 6. The winning raffle tickets will be drawn, and winners announced at the penny sale. Lyndon State Rotaract club president Curtis Mathewson says that winners do not have to be present to claim their prizes, they can be contacted using the information that they provided on their raffle ticket.
There are 5 prizes available for raffle participants to win: a $400 gift card to White’s Market, a $250 gas card from Fordham’s Mobil Mart, 100 gallons of #2 fuel oil from Fred’s Plumbing and Heating (within delivery area), a $500 cherry TV cabinet from Calender Brook Cabinetry, and a $1300 solid cherry table from Stahler Furniture and Lyndon Furniture.
“The penny sale is actually not a sale at all, but more of a lottery,” Mathewson said. “This is the Lyndon Rotary’s single biggest fundraiser that is held annually at Lyndon Institute. Participants in the sale pay $1 to have one ticket with their name on it added to the prize drawing. Anyone can buy any number of tickets for $1 apiece, and a total of 100 tickets will be drawn.”
Mathewson also added that the raffle ticket sales and the penny sale are related, but separate events being hosted by the Rotary. “Essentially, the raffle tickets are an event used to bring attention to the penny sale, and the members of Rotaract have offered to help stir up some publicity on campus for the Rotary,” Mathewson said. “All students, faculty, and staff are welcome and encouraged to buy raffle tickets and to attend the penny sale.”
1001 College Road
Lyndonville, Vt 05851
News Release
FOR IMMEDIATE RELEASE
Feb. 9, 2010
FOR MORE INFORMATION, CONTACT:
Aimee Lawton
Public Relations Representative
(802) 782-3944
aimee.lawton@lyndonstate.edu
Lyndon Rotary Club to host penny sale.
LYNDONVILLE, Vt.--The Lyndonville Rotary Club will host a Penny Sale on March 6 at Lyndon Institute.
Members of the Lyndon State Rotaract club are selling raffle tickets for this event on campus. The raffle tickets are being sold between now and March 6. The winning raffle tickets will be drawn, and winners announced at the penny sale. Lyndon State Rotaract club president Curtis Mathewson says that winners do not have to be present to claim their prizes, they can be contacted using the information that they provided on their raffle ticket.
There are 5 prizes available for raffle participants to win: a $400 gift card to White’s Market, a $250 gas card from Fordham’s Mobil Mart, 100 gallons of #2 fuel oil from Fred’s Plumbing and Heating (within delivery area), a $500 cherry TV cabinet from Calender Brook Cabinetry, and a $1300 solid cherry table from Stahler Furniture and Lyndon Furniture.
“The penny sale is actually not a sale at all, but more of a lottery,” Mathewson said. “This is the Lyndon Rotary’s single biggest fundraiser that is held annually at Lyndon Institute. Participants in the sale pay $1 to have one ticket with their name on it added to the prize drawing. Anyone can buy any number of tickets for $1 apiece, and a total of 100 tickets will be drawn.”
Mathewson also added that the raffle ticket sales and the penny sale are related, but separate events being hosted by the Rotary. “Essentially, the raffle tickets are an event used to bring attention to the penny sale, and the members of Rotaract have offered to help stir up some publicity on campus for the Rotary,” Mathewson said. “All students, faculty, and staff are welcome and encouraged to buy raffle tickets and to attend the penny sale.”
Tuesday, February 2, 2010
Practice News Release
Mountain East Medical Center names new head of purchasing department.
Mountain East Medical Center has named Johnny Toler the new head of its purchasing department.
Toler, who has been with the hospital for 13 years, will be taking on this new role immediately. He will be replacing Bob Wilkinson, who is taking a new job at City Memorial Hospital.
“Bob’s abilities will be greatly missed at this hospital, but I know that Johnny Toler is a person we can all depend on to do whatever is necessary to keep his department going,” said hospital administrator Harry Illscott.
Toler, who has a background in pharmacy, began his work at MEMC as an assistant druggist in the hospital pharmacy. He was later moved to an assistant’s position in the purchasing department upon closing of the pharmacy. Toler’s wife is head of the gynecology department.
“This hospital means a great deal to me and my family,” Toler said. “And I will give my best efforts on making our purchasing department the best. I learned from a fine man—Bob Wilkinson—and I hope I can continue to build on the foundation he established.”
Mountain East Medical Center has named Johnny Toler the new head of its purchasing department.
Toler, who has been with the hospital for 13 years, will be taking on this new role immediately. He will be replacing Bob Wilkinson, who is taking a new job at City Memorial Hospital.
“Bob’s abilities will be greatly missed at this hospital, but I know that Johnny Toler is a person we can all depend on to do whatever is necessary to keep his department going,” said hospital administrator Harry Illscott.
Toler, who has a background in pharmacy, began his work at MEMC as an assistant druggist in the hospital pharmacy. He was later moved to an assistant’s position in the purchasing department upon closing of the pharmacy. Toler’s wife is head of the gynecology department.
“This hospital means a great deal to me and my family,” Toler said. “And I will give my best efforts on making our purchasing department the best. I learned from a fine man—Bob Wilkinson—and I hope I can continue to build on the foundation he established.”
Lyndon State College
1001 College Rd.
Lyndonville, Vt. 05851
Fact Sheet
FOR IMMEDIATE RELEASE
Feb. 1, 2010
FOR MORE INFORMATION, CONTACT:
Aimee Lawton
Public Relations Representative
(802) 782-3944
aimee.lawton@lyndonstate.edu
ROTARACT club holds membership drive and fundraiser
What: The Lyndon ROTARACT club is holding a fundraiser where participants will guess the temperature on March 31st, the Wednesday before spring break. Participants must guess the temperature in degrees F° to one decimal. In the case of a tie, participants must guess the wind speed at that same time in knots (1.15 mph). The money will be divided in 50/50 manner; with half going to the participant with the most accurate guess, and the other half going to the club.
Who: The Lyndon ROTARACT club, in association with Rotary international, will be hosting this fundraiser.
Where: The fundraiser will take place on the Lyndon State College campus in Lyndonville, Vt.
When: Still waiting on the official start date for this fundraiser.
Why: Business Professor Rick Paul said that this fundraiser will serve a number of different purposes: to raise awareness of the ROTARACT club, to promote membership, to raise money, and to have some fun.
1001 College Rd.
Lyndonville, Vt. 05851
Fact Sheet
FOR IMMEDIATE RELEASE
Feb. 1, 2010
FOR MORE INFORMATION, CONTACT:
Aimee Lawton
Public Relations Representative
(802) 782-3944
aimee.lawton@lyndonstate.edu
ROTARACT club holds membership drive and fundraiser
What: The Lyndon ROTARACT club is holding a fundraiser where participants will guess the temperature on March 31st, the Wednesday before spring break. Participants must guess the temperature in degrees F° to one decimal. In the case of a tie, participants must guess the wind speed at that same time in knots (1.15 mph). The money will be divided in 50/50 manner; with half going to the participant with the most accurate guess, and the other half going to the club.
Who: The Lyndon ROTARACT club, in association with Rotary international, will be hosting this fundraiser.
Where: The fundraiser will take place on the Lyndon State College campus in Lyndonville, Vt.
When: Still waiting on the official start date for this fundraiser.
Why: Business Professor Rick Paul said that this fundraiser will serve a number of different purposes: to raise awareness of the ROTARACT club, to promote membership, to raise money, and to have some fun.
Examples of "bad" news releases
"Pelosi Statement in Recognition of Black History Month"
(Source: PR Newswire)
I feel like this is a "bad" example of a news release because it has no background information, history, or other relevant information relating to Nancy Pelosi or to Black History Month. All it is is a statement that she made praising Black History Month. There is nothing wrong with what she said, I just don't feel it is worthy of its own news release.
"Judgement of Paris Celebrates Plus-size Models"
(Source: PR Newswire)
I don't feel like this is necessarily a "bad" news release, I just feel like it is not as relevant as other news releases that have been published in the last few days. For one, it is something that is taking place in a foreign country; for two, it is expressing the opinions of the minority; and for three, it is not completely relevant in the U.S. as plus-size models here do not get the recognition that they deserve. I just feel like it doesn't have enough history or background information to back up what is being written.
(Source: PR Newswire)
I feel like this is a "bad" example of a news release because it has no background information, history, or other relevant information relating to Nancy Pelosi or to Black History Month. All it is is a statement that she made praising Black History Month. There is nothing wrong with what she said, I just don't feel it is worthy of its own news release.
"Judgement of Paris Celebrates Plus-size Models"
(Source: PR Newswire)
I don't feel like this is necessarily a "bad" news release, I just feel like it is not as relevant as other news releases that have been published in the last few days. For one, it is something that is taking place in a foreign country; for two, it is expressing the opinions of the minority; and for three, it is not completely relevant in the U.S. as plus-size models here do not get the recognition that they deserve. I just feel like it doesn't have enough history or background information to back up what is being written.
Examples of "good" news releases
"Syntel Appoints Prashant Ranade as Chief Executive Officer and President"
(Source: Globe Newswire)
I thought that this was an example of a good news release because it contained background information for both the company and the newly appointed CEO, and contained all of the details that you would find in a fact sheet that may have been created to announce this event. It is straightforward yet contains all of the necessary information about the event.
"Groundhog Day in PA: Punxsutawney Phil Predicts Six More Weeks of Wintry Weather"
(Source: PR Newswire)
I thought that this was an example of a good news release in a different way. This news release uses groundhog day, and the fact that there will be six more weeks of winter in Pennsylvania to promote different events going on throughout the state that might be interesting to natives or potential travelers. For those who dislike winter, this made them happy that they would be able to fight away their winter blues by participating in a variety of wintry events taking place throughout the state; putting a positive spin on what could be a depressing occurance for them. On the other hand, anyone who loves winter will look forward to these events, and be happy with the fact that the groundhog saw his shadow. I thought that this was a very interesting and persuasive tool for the travel agencies in Pennsylvania to use in order to promote final winter events going on within their state.
(Source: Globe Newswire)
I thought that this was an example of a good news release because it contained background information for both the company and the newly appointed CEO, and contained all of the details that you would find in a fact sheet that may have been created to announce this event. It is straightforward yet contains all of the necessary information about the event.
"Groundhog Day in PA: Punxsutawney Phil Predicts Six More Weeks of Wintry Weather"
(Source: PR Newswire)
I thought that this was an example of a good news release in a different way. This news release uses groundhog day, and the fact that there will be six more weeks of winter in Pennsylvania to promote different events going on throughout the state that might be interesting to natives or potential travelers. For those who dislike winter, this made them happy that they would be able to fight away their winter blues by participating in a variety of wintry events taking place throughout the state; putting a positive spin on what could be a depressing occurance for them. On the other hand, anyone who loves winter will look forward to these events, and be happy with the fact that the groundhog saw his shadow. I thought that this was a very interesting and persuasive tool for the travel agencies in Pennsylvania to use in order to promote final winter events going on within their state.
Monday, January 25, 2010
PR examples in Seven Days
One of the most interesting Vermont-published newspapers, in my humble opinion, is Seven Days. It has very interesting features and articles that people actually want to read. Since it is a media publication, it also contains examples of Public relations.
One example of PR that I found in the most recent issue of Seven Days is an advertisement for a "Singles Party" that the magazine is hosting with help from a sponsor (Mirror Mirror). I would consider this an example of PR because it is an event that can be used to get the word out about their magazine, as well as to encourage people to use their personal ads. It is a PR gimmick used to get people to read their newspaper and attend their events. This is likely to be a successful PR method as people will likely be more apt to continue reading the paper and/or using the personal ads if they will get "perks" from it.
One example of PR that I found in the most recent issue of Seven Days is an advertisement for a "Singles Party" that the magazine is hosting with help from a sponsor (Mirror Mirror). I would consider this an example of PR because it is an event that can be used to get the word out about their magazine, as well as to encourage people to use their personal ads. It is a PR gimmick used to get people to read their newspaper and attend their events. This is likely to be a successful PR method as people will likely be more apt to continue reading the paper and/or using the personal ads if they will get "perks" from it.
PR examples in Cosmopolitan
Cosmopolitan is one of my favorite magazines that I am generally a faithful reader of. Until this class, I never really noticed nor payed attention to the fact that it contained obvious examples of PR like virtually every other source of media.
One example of PR that caught my eye in the February 2010 issue was the feature "Engaged at Cosmo." This was a PR feature that the magazine used to promote themselves and their content, packaged in to a neat little feature article that their readers would enjoy about members of the Cosmo staff getting married to one another. This article is not promoted on the cover, but is promoted on the editor's page in the beginning of the magazine; where editor-and-chief Kate White is quoted as saying
"...Granted, many staffers are in their 20's and 30's, prime marrying age, but I wondered if they learned a few things here that made a guy drop to his knee and propose..." In one sense, this could be viewed by readers as a sappy read where people meet their life partners at work; but in another sense, it could be seen as a journalistic tool that promotes the content of the magazine. (i.e., if you follow the advice and tips in our articles, than you could meet your future husband too).
Public Relations comes in many forms in both print and broadcast media. Often times, this is one of the most common because it is disguised and not as obvious to readers or viewers of the publication.
One example of PR that caught my eye in the February 2010 issue was the feature "Engaged at Cosmo." This was a PR feature that the magazine used to promote themselves and their content, packaged in to a neat little feature article that their readers would enjoy about members of the Cosmo staff getting married to one another. This article is not promoted on the cover, but is promoted on the editor's page in the beginning of the magazine; where editor-and-chief Kate White is quoted as saying
"...Granted, many staffers are in their 20's and 30's, prime marrying age, but I wondered if they learned a few things here that made a guy drop to his knee and propose..." In one sense, this could be viewed by readers as a sappy read where people meet their life partners at work; but in another sense, it could be seen as a journalistic tool that promotes the content of the magazine. (i.e., if you follow the advice and tips in our articles, than you could meet your future husband too).
Public Relations comes in many forms in both print and broadcast media. Often times, this is one of the most common because it is disguised and not as obvious to readers or viewers of the publication.
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